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Course Overview and Objectives (1:00)

Forging Your Brand Engine Introducing the Brand Engine (6:26) Course Overview and Objectives (1:00)

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Introducing the Brand Engine (6:26)

3 Topics

What is a Brand Engine? (3:05)

Why Your Business Needs a Brand Engine (2:20)

Course Overview and Objectives (1:00)

Preparing To Build Your Brand Engine (6:53)

3 Topics

Identifying Your Purpose (2:15)

Audience Basics (1:32)

Preparing Your Preambles (3:06)

Know Your Audience (13:48)

4 Topics

Demographics (2:04)

Identity (2:30)

Psychographic (2:20)

Psychometrics (5:54)

Transformation (6:09)

2 Topics

Their Before State (3:42)

Their After State (2:27)

Benefits & Outcomes (11:53)

4 Topics

Identifying Desirable Benefits (2:36)

Identifying Desired Outcomes (2:21)

Questions Related To Outcomes & Benefits (2:33)

Key Features & Deliverables (3:23)

Positioning Your Brand (11:16)

4 Topics

Creating Your Brand Positioning Statement (1:22)

Identifying Content Voice (1:53)

Brand Personality (3:18)

Brand Messaging, Values, and Mottos (4:43)

Building Your Brand Engine (50:04)

5 Topics

Creating Custom Instructions (5:49)

Connecting Your Knowledgebase (11:02)

Starting Your Market Engine (4:42)

Real-world Examples of Brand Engines (28:31)

End Of Course Survey

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